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Book Cover
Author Schiavo, Renata, author

Title Health communication : from theory to practice / Renata Schiavo
Edition Second edition
Published San Francisco : Jossey-Bass, [2014]
Online access available from:
ProQuest Ebook Central (owned titles)    View Resource Record  


Description 1 online resource
Series Jossey-Bass Public Health
Jossey-Bass Public Health
Contents Part one. Introduction to health communication -- part two. Health communication approaches and action areas -- part three. Planning, implementing, and evaluating a health communication intervention -- part four. Case studies and lessons from the field
Summary "Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on health equity, urban health, new media, emergency and risk communication, strategic partnerships in health communication, policy communication and public advocacy, cultural competence, health literacy, and the evaluation of health communication interventions"-- Provided by publisher
Bibliography Includes bibliographical references and index
Notes Print version record and CIP data provided by publisher
Subject Communication in medicine -- United States.
Health planning -- United States.
Health promotion -- United States.
Delivery of Health Care.
Health Planning.
Program Development.
Form Electronic book
LC no. 2013027614
ISBN 1118416392 (electronic bk.)
111841912X (electronic bk.)
9781118416396 (electronic bk.)
9781118419120 (electronic bk.)