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Book Cover
E-book
Author Rosenthal, Jean W., 1945- author

Title Hearst Magazines International. (A), George Green's 156 tips for long-lasting success / Jean W. Rosenthal, Jaan Elias & Ravi Dhar
Published [London] : SAGE, 2016
Online access available from:
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Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary In 1989, George Green took over as the first head of Hearst Magazines International (HMI), a division founded to spearhead the Hearst publishing empire's forays outside the United States. Green started with a slim list of international titles, but under his direction HMI had expanded to 156 editions in 36 languages, distributed in over 100 countries. This study explains how Green achieved such success
Notes Originally Published in: Rosenthal, J. W., Elias, J., & Dhar, R. (2008). Hearst Magazines International (A): George Green's 156 Tips for Long-Lasting Success. 08-067. New Haven, CT: Yale School of Management, Yale University
Description based on online resource; title from home page (viewed on May 3, 2016)
Subject Hearst Magazines International
International business enterprises -- Case studies.
Strategic planning -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Elias, Jaan, author
Dhar, Ravi, author
ISBN 9781473973312 (ebook)