Title Crossing the chasm : marketing and selling technology products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna

Published [New York, N.Y.] : HarperBusiness, [1991] ©1991

Copies

Location	Call no.	Vol.	Availability
MELB	658.8 Moo/Ctc		AVAILABLE

Description xvii, 223 pages : illustrations ; 24 cm Notes Includes index Subject High technology industries. Marketing. Selling -- Technology. LC no. 91024260 ISBN 0887305199

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