| Description |
1 online resource (138 pages) |
| Contents |
Cover -- Contents -- List of Figures -- List of Tables -- Acknowledgments -- Chapter 1: Introduction -- Chapter 2: The Entrepreneurship Process -- Chapter 3: The Entrepreneurial Team -- Chapter 4: Marketing High-Tech Products -- Chapter 5: Developing High-Tech Products -- Chapter 6: Launching the Venture -- Appendix: Key Terms -- Bibliography -- About the Authors -- Index -- Adpage -- Backcover |
| Summary |
Technological entrepreneurship has been a key driver of economic growth in developed countries, and will play an increasingly important role in developing countries. Successful entrepreneurial efforts will be dependent not so much upon the abilities of the engineer or skilled technical entrepreneur to solve a technical problem, but upon the startup team's ability to traverse the myriad of problems they face in commercialization efforts. This two-volume set has been written primarily for engineers, technicians and scientists who are contemplating the unknown but attractive world of technological entrepreneurship, a key driver of economic growth in developed countries and critical in stimulating growth in developing countries. The purpose is to prepare these professionals as members of teams focusing on commercializing new technology-based products. The material has also been used to introduce engineering students to the processes involved in technological entrepreneurship. Volume I provides a background of fundamentals and theory to prepare the reader for the venture launch. Topics include the entrepreneurial process, the venture team, developing and marketing high tech products, and launching the new venture. Volume II goes into detail in critical areas such as intellectual property protection, legal forms of organization, financial projections, and business plan preparation and delivery. The primary emphasis is focused on creating lean and agile organizations capable of recognizing opportunities, quickly developing introductory products for small test markets to better define the opportunities, and using the results of those test markets to arrive at a product with wide acceptance capable of driving growth |
| Notes |
Print version record |
| Subject |
High technology industries.
|
|
New business enterprises.
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|
New business enterprises
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|
High technology industries
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|
Entrepreneurship
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High technology industries -- Management
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New business enterprises -- Management
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United States
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| Form |
Electronic book
|
| Author |
Flannery, William
|
| ISBN |
9781606505557 |
|
1606505556 |
|
