2015

Beat accelerating customer expectations with Trend-driven innovation

Mason, Henry, author

Hoboken, NJ : Wiley, 2015

 

1994

Engineering for profit : successful marketing of hi-tech products and systems

Strock, O. J. (O. Jud), 1923-

Boca Raton, FL : C.R.C. Press, 1994

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2017

Global brand, local brand communications - strategy for global competitiveness : the case of Canon in India

Krishnan, Omkumar, author

London : Indian Institute of Management, Kozhikode, 2017

 

1998

The invisible computer : why good products can fail, the personal computer is so complex, and information appliances are the solution

Norman, Donald A.
First MIT Press paperback edition
Cambridge, Mass. : MIT Press, [1998]

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2005

It's not about the technology : developing the craft of thinking for a high technology corporation

Karamchedu, Varada Raj.

New York : Springer, [2005]

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2005

Marketing of high technology products and innovations

Mohr, Jakki J.
Second edition
Upper Saddle River, N.J. : Pearson Prentice Hall, [2005]

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2010

Marketing of high-technology products and innovations

Mohr, Jakki J.
Third edition
Upper Saddle River, NJ : Prentice Hall,, [2010]

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2010

Marketing technology as a service : proven techniques that create value

Hoboken, N.J. : Wiley, 2010

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2002

Mastering technical sales : the sales engineer's handbook

Care, John (Managing director of Mastering Technical Sales LLC)



 

2022

MASTERING TECHNICAL SALES the sales engineer's handbook

Care, John (Managing director of Mastering Technical Sales LLC)
Fourth Edition


 

2008

Mastering technical sales : the sales engineer's handbook

Care, John (Managing director of Mastering Technical Sales LLC)
2nd ed


 

2014

Mastering technical sales : the sales engineer's handbook

Care, John (Managing director of Mastering Technical Sales LLC)
Third edition
Boston : Artech House, [2014]

 

2007

Mitalio Software

Zerio, John.



 

2010

The product manager's toolkit : methodologies, processes, and tasks in high-tech product management

Steinhardt, Gabriel



 

2005

Product marketing for technology companies

Butje, Mark.



 

2020

Rock the tech stage : how the best speakers in tech present ideas and pitch products

Santolalla, Oscar, author.

[Berkeley, CA] : Apress, [2020]