Description |
1 online resource ([xiii], 261 pages) : illustrations |
Series |
The Luther Hartwell Hodges series on business, society, and the state |
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Luther Hartwell Hodges series on business, society, and the state.
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Contents |
pt. 1. Policies and practices. 1. Forged in steel: founding Hill and Knowlton. 2. Air power is peace power: postwar trade association public relations. 3. Client as consumer: selling Hill and Knowlton -- pt. 2. Influencing discourse. 4. The great margarine controversy: public relations and politics. 5. The mills are seized: public relations and public discourse. 6. Smoke and mirrors: public relations and the news media -- pt. 3. Changes at Hill and Knowlton. 7. A voice with an accent: Hill and Knowlton abroad. 8. Hill and Knowlton since 1955. 9. Hill and Knowlton and postwar America. App. Client lists |
Summary |
In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the firm had a payroll of 250 employees around the world and was ranked as the best in its business by journalists and other public relations practitioners. The Voice of Business, the first full-length study of a single public relations firm, chronicles the influence exerted by Hill & Knowlton on American public discourse in the years following World War II |
Bibliography |
Includes bibliographical references (pages 199-252) and index |
Notes |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
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digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL |
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Print version record |
Subject |
Hill and Knowlton, Inc. -- History
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SUBJECT |
Hill and Knowlton, Inc. fast |
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Hill and Knowlton International gnd |
Subject |
Public relations firms -- United States -- History
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World politics -- 1945-1989 -- Public opinion
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Public opinion -- United States
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BUSINESS & ECONOMICS -- Knowledge Capital.
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Public opinion
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Public relations firms
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World politics -- Public opinion
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Public relations.
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Bedrijfsgeschiedenis (wetenschap)
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United States
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Genre/Form |
History
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Form |
Electronic book
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ISBN |
0807866946 |
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9780807866948 |
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