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Book Cover
E-book
Author Bernard, Mark, author.

Title Selling the splat pack : the DVD revolution and the American horror film / Mark Bernard
Published Edinburgh : Edinburgh University Press, [2014]
©2014

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Description 1 online resource (ix, 213 pages) : illustrations
Contents Part I: The industrical context of the Splat Pack -- Introuducing the Splat Pack -- Politics and the horror film: an industry studies intervention -- The DVD revolution and the horror film, take one: from trash to art to collectable -- The DVD revolution and the horror film, take two: rise of the 'Unrated' -- Part II: The Splat Pack on DVD -- Text, subtext and the story of the film: Eli Roth's "Hostel" and "Hostel: Part II" on DVD -- The 'white trash' world of Rob Zombie: class, collecting and the summing spectators -- Seriality, subjectivity and new media: consuming the "Saw" series -- Scars, both material and cyber: "Haute Tension" and "The Descent" on DVD
Summary Were brutal American horror movies like the Saw and Hostel films a reaction to the trauma of 9/11? Were they a reflection of 'War on Terror'-era America? Or was something else responsible for the rise of these violent and gory films during the first decade of the twenty-first century? Selling the Splat Pack unravels the history of how the emergence of the DVD market changed cultural and industrial attitudes about horror movies and film ratings. These changes made way for increasingly violent horror films, like those produced by the 'Splat Pack', a group of filmmakers who were heralded in the press as subversive outsiders. Taking a different tack, Mark Bernard proposes that the films of the Splat Pack were products of, rather than reactions against, film industry policy. This book includes an overview of the history of the American horror film from an industry studies perspective, an analysis of how the DVD market influenced the production of American horror films, and an examination of films from Splat Pack members such as Eli Roth, Rob Zombie, James Wan, and Alexandre Aja. By re-examining the history of the American horror film from a business perspective and exploring how DVD influenced the production of American horror films in the early twenty-first century, this thought-provoking book provides students and scholars in Film Studies with an alternative perspective on the Splat Pack
Bibliography Includes filmography (pages 206-207), bibliographical references (pages 199-205) and index
Notes English
Print version record
Subject Horror films -- United States -- History
Horror films -- Economic aspects -- United States
Horror films -- Production and direction -- United States
Motion picture industry -- United States.
DVDs.
DVDs.
PERFORMING ARTS -- Reference.
PERFORMING ARTS -- Business Aspects.
DVDs
Horror films
Horror films -- Production and direction
Motion picture industry
Horrorfilm
DVD
United States
USA
Genre/Form Electronic books
History
Form Electronic book
ISBN 9780748685509
0748685502
1474406440
9781474406444
9781322059723
1322059721