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Author McGillivray, David, author

Title Event bidding : politics, persuasion and resistance / David McGillivray and Daniel Turner
Published Abingdon, Oxon ; New York, NY : Routledge, 2018
Online access available from:
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Description 1 online resource
Contents Cover ; Half Title ; Title Page ; Copyright Page ; Table of Contents ; Acknowledgements; 1. Introduction; Event bidding: Why do it?; Who bids for what?; The need for an event bidding book; Guiding research questions and structure of the book; References; PART I: Politics: contexts and concepts; 2. A history of bidding; Introduction; Peripatetic events and the eventful city; Early mega events; The post-war period; Contemporary bids; Conclusions; References; 3. Motivations to bid; Introduction; Economic reframing; Nation building; Global positioning; Conclusions; References
10. Marseille-Provence 2013: 'The unquenchable thirst for creative destruction'Introduction; European Capital of Culture: a brief overview; Marseille-Provence 2013: rationale for bidding; Demonstrating technical competency; 'Welcoming the world': Marseille's bid narrative; Critiquing Marseille: bid realities, bid by numbers and bidding fever; Conclusion; References; 11. Conclusions; Event bidding: from motivation to persuasion; Host bidding organisations and the democratic deficit; Event bidding: contesting the circus; The future of event bidding; Concluding comments; References; Index
Major events, soft power and biddingSoft disempowerment: the loser's curse; Conclusion; References; PART III: Resistance: corruption and contestation; 7. Governance, ethics and impropriety; Introduction; Sport events and GSOs: territoriality, jurisdiction and non-profits; Global sports organisations, event bidding and corruption; The host city perspective: governance and event bids; Bidding, transparency and accountability; Conclusion; References; 8. Resistance and alternative campaigns; Introduction; Event bids, democratic deficits and legitimation crises
Opposing events: a historical perspectiveProtesting the bid; Protest and resistance: mediated opposition; Recognising limits: opposition, protest and the status quo; Conclusions; References; PART IV: Case studies in event bidding; 9. Rio's 2016 Olympic bid: putting South America on the map; Introduction; Rationale for bidding: social and economic transformation; Bid narrative: South America's turn; Technical dimensions: urban transformations; Campaign tactics and lobbying: the charm offensive; Resistance and alternative campaigns: silent voices; Conclusions; References
PART II: Persuasion: competencies and campaigns4. Bidding infrastructure: demonstrating technical competency; Introduction; Building bid committees; Bid documents; Evaluations and inspections; Conclusion; References; 5. Bidding narratives: positioning through storytelling; Introduction; Reward narratives; Scholarship narratives; Positioning the bid; Conclusions; References; 6. Bidding tactics: campaigning and lobbying; Introduction; Bidding campaigns: principles and practices; Activating the bid brand; 'Backing the bid': generating internal and external support
Summary "Bidding contests for sporting and cultural events are attracting increasing media and public attention. Yet, despite the cost, size and scale of these bidding contests, relatively little academic attention has been paid to the strategies and tactics used to develop successful bids. Event Bidding: Politics, Persuasion and Resistance develops a comprehensive, critical understanding of the bidding processes surrounding the award of major peripatetic events. This is achieved by drawing together existing knowledge on the subject of event bidding, combining this with historical and contemporary examples to enable a critical commentary on the bidding process itself and the struggle for power that it represents. The text draws on case studies of 'mega events' including the FIFA World Cup and the Olympic Games as well as a range of smaller peripatetic events from across the world to analyse the bidding process and some of the increasingly controversial issues which emerge during often lengthy and expensive bid campaigns. Finally, the text reflects on a range of critical issues of contemporary significance in bidding contests, including the growing ethical and governance issues surrounding the development and award of events as well as the impact of growing oppositional movements surrounding each contest. This timely volume brings theory and practice together in one place to produce a critical appraisal of a phenomenon with a relatively recent history and is particularly suitable for students, researchers and academics of sports, events, tourism and related subject fields focusing on the strategic and political dimensions of major events."--Provided by publisher
Bibliography Includes bibliographical references and index
Notes Description based on print version record and CIP data provided by publisher
Subject Hosting of sporting events -- Marketing.
Hosting of sporting events -- Planning.
Hosting of sporting events -- Public relations.
Special events -- Marketing.
Special events -- Planning.
Special events -- Public relations.
Form Electronic book
Author Turner, Daniel, author
LC no. 2017042578
ISBN 1315563363
1317193784
1317193814
1317193849
9781315563367 (Master ebook)
9781317193784 (Web pdf)
9781317193814 (epub3)
9781317193845 (Mobipocket)
(hardback : alk. paper)