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Book Cover
E-book
Author Grix, Jonathan, author.

Title Entering the global arena : emerging states, soft power strategies and sports mega-events / Jonathan Grix, Paul Michael Brannagan, Donna Lee
Published Singapore : Palgrave Macmillan, [2019]

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Description 1 online resource
Series Mega event planning
Mega event planning.
Contents Chapter 1. Introduction -- Chapter 2. Emerging States and the Shifting Balance of Global Power -- Chapter 3. Sports Mega-Events and the Concept of Soft Power -- Chapter 4. Brazils Double Host Status -- Chapter 5. Russias Unique Soft Power Strategy -- Chapter 6. Chinas Coming Out Party? The Beijing Olympics, 2008 -- Chapter 7. South Africa and the 2010 FIFA World Cup finals -- Chapter 8. Qatars Global Sports Strategy: Soft Power and the 2022 World Cup -- Chapter 9. Conclusion
Summary Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states. Sports mega-events, it is argued, can be understood as a key component in states 'soft power strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via non-coercive means and to increase trade and tourism. Many studies on soft power simply cite the concepts founder (Joseph Nye) and make little attempt at unpicking the mechanisms behind its creation. This volume does this by shining a light on emerging economies and by putting forward a soft power 'ideal type to aid researchers in understanding the strategies employed by states in advancing their interests
Notes Online resource; title from digital title page (viewed on August 26, 2019)
Subject Hosting of sporting events -- Political aspects
Sports tournaments -- Political aspects
Power (Social sciences)
Power (Social sciences)
Form Electronic book
Author Brannagan, Paul Michael, author
Lee, Donna, author
ISBN 9789811379529
9811379521