| Description |
1 online resource : illustrations |
| Series |
SAGE Business Cases |
|
SAGE Business Cases
|
| Summary |
The Stone Lion Inn was started by Rebecca Luker in the mid 1980's as the state of Oklahoma's first bed and breakfast. During a time of economic hardship in the state, Luker sought to generate strong revenue by adding a murder mystery component to a patron's stay for an extra fee. Simultaneously, some guests started describing ghostly encounters in their stay at the Stone Lion Inn. The hauntings may have scared some business owners away, but Luker saw it as an opportunity to grow the business and to reach guests by uniquely and strategically positioning Stone Lion Inn. Through the use of emotional branding and atmospherics, this case examines how marketing tactics of the Stone Lion Inn have brought success to the establishment |
| Notes |
Originally Published InMathe-Soulek, K., Aguirre, G. C., Roseman, M. G., & Dallinger, I. (2016). Stone Lion Inn: Haunting in a small town. Journal of Hospitality & Tourism Cases, 5(2), 48-56 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Stone Lion Inn -- Case studies
|
|
Hotels -- Oklahoma -- Marketing -- Case studies
|
|
Small business marketing -- Case studies
|
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Haunted hotels -- Marketing -- Case studies
|
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Hotels -- Marketing.
|
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Small business marketing.
|
|
Oklahoma.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| Author |
Aguirre, Grant, author
|
|
Roseman, Mary G., author
|
|
Dallinger, Iona, author
|
| ISBN |
9781529713435 |
|
1529713439 |
|
