| Description |
1 online resource |
| Series |
SAGE business cases |
| Summary |
This case describes the business model of the Internet brand Handu in terms of its online retail sales of private-label apparel and its evolution process. Founded in 2006, Handu mainly resorts to e-markets like Tmall for selling clothes of South Korean style. Turning from a minor peddler on Taobao into the No. 1 brand of fast fashion on the Internet in China, Handu has gone through the stages of creating a cluster of private labels, building a C2B retail model on the basis of a marketability algorithm, and constructing a flexible supply chain. By describing the process of Handu's development of a retail model of private-label apparel, the case shows features of demands in the era of the Internet, reactions of retailers, and the corresponding processes of supply chains |
| Notes |
Originally Published InXie, L., Mao, J., & Wang, S. (2018). Online Specialty Retailer of Private Label Apparel--Handu. Beijing, China: Renmin University Business School |
| Bibliography |
Includes bibliographical references |
| Notes |
Description based on XML content |
| Subject |
Clothing trade -- China -- Management -- Case studies
|
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Electronic commerce -- China -- Case studies
|
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House brands -- China -- Case studies
|
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Clothing trade -- Management.
|
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Electronic commerce.
|
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House brands.
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China.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| Author |
Mao, Jiye, 1963- author.
|
|
Wang, Shixun, active 2018, author
|
| ISBN |
9781529763645 |
|
1529763649 |
|
