Cover The New Formula For Cool ; Table of Contents ; Acknowledgements ; Introduction: Images of Technoscience in the New Millennium ; Structure and Methodology: A Road Map ; The Conquest of Cool: From American Counterculture to Global Dominance
"We know it when we see it": The (Nearly) Impossible Task of Defining Cool Made in the USA? Cultural Origins of Cool ; Contemporary Cool: Directions, Trajectories, and Dead Ends ; What is Cool? A Summary
The Formula for Cool: Technoscience, Information Aesthetics, and the Rise of the Nerds The American Information Society and the Crisis of Scientific Legitimation ; The Knowledge/ Information/ Post-Industrial/ Network Society: A Critical Overview ; Science in the Information Society
The Crisis of Scientific Legitimation Cool Science: (De- )Legitimating Science in Popular Culture ; Nerd Alert: Science and the Popular ; Cultural Studies of Science ; Scientific Popularization, Popular Science, and Science in Public
Science and/ in/ as Popular Culture: The Cool Approach Cool Forensics and the Spectacle of Technoscience in CSI: Crime Scene Investigation, CSI: Miami, and CSI: NY ; Welcome to Las Vegas/ Miami/ New York: The CSI Formula ; Conservation vs. Innovation: Cool as Strategic Juxtaposition
Bibliography
Includes bibliographical references (pages 297-331) and index
