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Book Cover
Author Verma, Sanjay, author

Title Okhai-centre for empowerment : refashioning the lives of rural women / Sanjay Verma, Shubhi Thakuria
Published London : Indian Institute of Management, Ahmedabad, 2017
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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary In 2002, Tata Chemicals Society for Rural Development (TCSRD) started a handicraft development project in Okhamandal, a region in the western part of the Gujarat state of India, with an objective to provide an additional source of income to its women. Self Help Groups (SHGs) were formed in the villages of Okhamandal, and the members of these groups produced handicrafts like mirror work, patchwork and embroidery. Over the 13 years of its existence, Okhai has grown into an empowering brand, with over 450 women benefiting from this program currently. They earn a monthly income in the range of INR 500-5,000 depending on the time spent working. The initiative has made a huge difference to the lives of rural women. It has not only helped them to become wage earners but also spread awareness about the traditional crafts of the region. Taking this programme to the national level, TCSRD is now promoting it as a new organisation: Okhai - Centre for Empowerment
Notes Originally published in Verma, S., & Thakuria, S. (2017). Okhai-Centre for Empowerment: Refashioning the lives of Rural Women. MAR0490. Indian Institute of Management, Ahmedabad
Description based on XML content
Subject Handicraft industries -- India -- Case studies.
Income maintenance programs -- India -- Case studies.
Rural women -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Thakuria, Shubhi, author
ISBN 9781526442024 (ebook)