Title Power of bonding and non-Western soft power strategy in Iran : comparing China and India's engagement / Md. Nazmul Islam

Published Cham : Palgrave Macmillan, [2023] ©2023

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Description 1 online resource (xxvi, 356 pages) : illustrations (chiefly color) Contents 1. Introduction -- 2. Theoretical framework and non-western soft power strategy -- 3. China's soft power strategy -- 4. China's soft power strategy in Iran -- 5. India's soft power strategy -- 6. India's soft power strategy in Iran -- 7. Comparing the China and India's soft power strategy in the case of Iran -- 8. Conclusion Summary This book comparatively assesses the China and India's soft power strategy in Iran. By employing Joseph S. Nye's "Soft Power" theory and forming the new concept of "Power of Bonding", this book formulated China and India's soft power narratives and applied it through the empirical analysis in Iran. Based on this theory, this book seeks explanations for the question of "How China and India respectively, strategically and comparatively use the soft power strategy in Iran?". To reach the find-out, this book compares the understanding, resources, strategies, influences and uses of China and India's soft power in Iran under three thematic areas, including "power of bonding through cultural attractions, and attributions"; ‎"political and diplomatic engagement" and "economic partnerships". By analysing China and India's soft power strategy in Iran, this book ‎seeks to contribute to the soft power literature through a theoretical replication based ‎on non-Western soft power strategy, the concept and its empirical application in China and India. Md. Nazmul Islam is Assistant Professor in the Department of Political ‎Science and Public Administration and Head, Turkey, Asia and Indo-Pacific Studies, ULçISA, Ankara Yildirim Beyazit University. He is also an Adjunct Assistant Professor in the Department of Media and Communication Studies at the Ankara University, Turkey Bibliography Includes bibliographical references and index Notes Online resource; title from PDF title page (SpringerLink, viewed December 28, 2022) Subject Soft power (Political science) Diplomatic relations Soft power (Political science) SUBJECT Iran -- Foreign relations -- China China -- Foreign relations -- Iran Iran -- Foreign relations -- India India -- Foreign relations -- Iran Subject China India Iran Form Electronic book ISBN 9783031198670 3031198670

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