This case describes a situation encountered by Sanjana Aher, a first-generation entrepreneur, who was faced with the challenge of creating a viable business model to address the low-income urban poor housing market in Pune, India. The case offers the possibility of a profitable and scalable business at the bottom of the economic pyramid. It shows the evolution of a business opportunity into a social entrepreneurship venture. This case would provide participants with an opportunity to discuss business models at the bottom of the economic pyramid. This case encourages students to put themselves into the shoes of a driven entrepreneur and use the primary research insights to gain a better understanding of the affordable housing market
