| Description |
253 pages ; 23 cm |
| Contents |
Ch. 1. Preparing Your Company for E-Commerce. Spinning the Web for Business. Building Your Web Site. A Gracious Host for Your Site. Content-ing Yourself. Getting Started in E-Commerce. A Day on the Links -- Ch. 2. Internet Opportunities = Company @ Risk. Advertising for Trouble. Creating Win-Win Sweepstakes. Marketing to the World? Spamming Customers for Profit and Loss. Protecting Privacy (If You Have to Ask ...). Marketing to and Hearing from Children on the Internet -- Ch. 3. Employee Use of the Internet. A Company Policy Is the Best Policy. Steaming Employee E-Mail Envelopes. The Downside of Downloads -- Ch. 4. Protecting Your Company. Insuring Against Online Risks. Finding Appropriate Professionals -- Epilogue: Click Here to Finish |
| Summary |
"Clicking Through gives business owners the knowledge they need to jump onto the Internet - without landing in legal quicksand. Jonathan Ezor explains how the Internet changes the legal and business environment. He highlights and then demonstrates how to manage the unique hazards of being online, including: complying with international regulations and laws; understanding copyright and trademark for Web sites and links; structuring online partnerships with other companies; maintaining privacy and security of consumer data; marketing to young children and teens; deterring employee abuse of downloads and e-mail; protecting against complaints, lawsuits, fraud, and e-sabotage; and finding top resources and contracting with professional consultants."--BOOK JACKET |
| Bibliography |
"Webliography": (pages 235-238) and index |
| Subject |
Electronic commerce.
|
|
Industrial management -- Computer networks.
|
| LC no. |
99041688 |
| ISBN |
1576600734 (paperback) |
|
