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Record 31 of 47
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Author
Betz, Frederick, 1937-
Title
Executive strategy : strategic management and information technology / Frederick Betz
Published
New York : J. Wiley, [2001]
©2001
Copies
Location
Call no.
Vol.
Availability
MELB
658.4012 Bet/Ess
AVAILABLE
Description
ix, 534 pages : illustrations ; 24 cm
Contents
1. Strategy Process -- 2. Implementing Strategy -- 3. Strategic Business Models -- 4. Planning Scenarios -- 5. Strategy Theory -- 6. Strategic Plan -- 7. Strategic Vision -- 8. Markets and Innovation -- 9. Competition and Structure -- 10. Operations and Control -- 11. Information Strategy -- 12. Diversification Strategy -- 13. Knowledge Assets
Bibliography
Includes bibliographical references (pages 515-524) and index
Notes
Also available online via the World Wide Web, by subscription to ECHO (Ebrary)
Subject
Strategic planning.
Industrial management -- Data processing.
Knowledge management.
Management information systems.
Author
ebrary, Inc.
LC no.
2001017912
ISBN
047138402X
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