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Book Cover
Author Gill, John, 1930-

Title Research methods for managers / John Gill and Phil Johnson
Edition Third edition
Published London ; Thousand Oaks, Calif. : Sage Publications, 2002


Location Call no. Vol. Availability
 W'PONDS  658.0072 Gil/Rmf 2002  AVAILABLE
 MELB  658.0072 Gil/Rmf 2002  AVAILABLE
Description xiii, 233 pages : illustrations ; 25 cm
Contents 1. Introduction -- 2. Starting Management Research -- 3. The Role of Theory in Research Methods -- 4. Experimental Research Design -- 5. Quasi-Experiments and Action Research -- 6. Survey Research Design -- 7. Ethnography: Its Origins and Practice -- 8. Issues in Ethnographic Research -- 9. Making Methodological Choices: The Philosophical Basis -- 10. Conclusion: Resolving the Dilemmas in Choosing a Research Strategy
Summary "Now revised and updated, this introductory text helps management students with the methods they need when undertaking their project work, at first degree, diploma, MBA or Doctorate level." "The authors address the key philosophical foundations of the main methodological approaches to research in management and business. The text is practical and user-friendly, with a step-by-step approach and examples and exercises drawn from business. The book deals with all aspects of the research process, and especially with deciding on an approach or strategy and formulating the research plan."--BOOK JACKET
Notes Previous ed.: London : Paul Chapman, 1997
Bibliography Includes bibliographical references (pages 205-224) and index
Notes Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL
Print version record
Subject Management -- Research -- Methodology.
Industrial management -- Research -- Methodology.
Author Johnson, Phil, 1955-
LC no. 2002104871
ISBN 0761940022 paperback
0761940014 hardcover