Description |
xxiv, 408 pages : illustrations ; 24 cm |
Series |
McGraw-Hill advanced topics in global management |
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McGraw-Hill advanced topics in global management.
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Contents |
Ch. 1. Strategic Management - An Overview -- Ch. 2. Asiasports: Hockey Night in Hong Kong -- Ch. 3. Beijing Mirror Corp. -- Ch. 4. Ben & Jerry's - Japan -- Ch. 5. Bundy Asia Pacific: China Strategy -- Ch. 6. CIBC Wood Gundy in Asia: An Evolving Regional Strategy -- Ch. 7. DuPont Teflon: China Brand Strategy -- Ch. 8. Euro-Air (A) -- Ch. 9. International Decorative Glass -- Ch. 10. IPC Corporation, Singapore -- Ch. 11. Kami Corporation -- Ch. 12. Kanzen Berhad: A Proposed Joint Venture with Pacific Dunlop Limited -- Ch. 13. Kentucky Fried Chicken in China (A) -- Ch. 14. Mabuchi Motor Co., Ltd -- Ch. 15. Nora-Sakari: A Proposed Joint Venture in Malaysia -- Ch. 16. A Note on the Japanese Keiretsu -- Ch. 17. A Note on the Malaysian Pewter Industry -- Ch. 18. P. T. Sekbang Life Insurance (Indonesia) -- Ch. 19. Panmai Co-operative -- Ch. 20. Phil Chan -- Ch. 21. Royal Bank of Canada in Thailand -- Ch. 22. Samsung and the Theme Park Industry in Korea -- Ch. 23. Selkirk Group in Asia -- Ch. 24. Ssangyong Corporation -- Ch. 25. Taiwan's United Microelectronics Corporation (UMC) -- Ch. 26. Technophar in Viet Nam -- Ch. 27. TV Asahi Theatrical Productions, Inc.r@ |
Summary |
This anthology provides strategic management case studies relating to the Asia-Pacific region |
Notes |
Includes bibliographical references and index |
Bibliography |
Includes bibliographical references and index |
Subject |
Strategic planning -- Asia.
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Strategic planning -- Pacific Area.
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Industrial management -- Asia.
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Industrial management -- Pacific Area.
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LC no. |
99056029 |
ISBN |
0072395451 alkaline paper |
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