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Author Zia, Ala, author

Title Haseen Habib : 50 years in fire protection services / Ala Zia, (Institute of Business Administration, Karachi, Pakistan), Amber Gul Rashid, (Institute of Business Administration, Karachi, Pakistan, Lalarukh Ejaz, (Department of Economics and Finance, Institute of Business Administration, Karachi, Pakistan)
Published Bingley, U.K. : Emerald Publishing Limited, 2017
Online access available from:
Emerald Emerging Markets    View Resource Record  


Description 1 online resource (6 pages) : 21 illustrations
Series Emerald emerging markets case studies, 2045-0621 ; volume 7, issue 1
Summary Haseen Habib is a company selling a combination of products and services in Pakistan. It is involved in the supply of fire protection equipment together with the provision of training and other facilities to enable organizations to take a proactive approach to disasters caused by fire and the appropriate response in case of a fire related disaster. This dimension of business is still in the infancy stage in Pakistan, and few people actually realize the need for fire protection services. Safety, risk management and risk prevention are often matters which take a backseat in the corporate, industrial, residential and commercial spheres. The emphasis is on dealing with the aftermath of events rather than to prepare them in advance. The company has a very clear vision and mindset which aims at taking a proactive approach toward managing and preventing risk. They are the pioneers of the safety industry in Pakistan and hold a strong work ethic. The company imports its equipment from the USA, China and Europe. Their target market mainly includes high risk sectors including oil and gas, chemicals, textiles, paint, nuclear and defense. The product portfolio included firefighting equipment like fire extinguishers, safety items which included head-to-toe safety attire for industrial workers and fire alarm systems including smoke detectors. The company also provides different levels and kinds of training and has experienced staff trained abroad in state-of-the-art techniques. However, in Pakistan, investment in risk management is often considered unnecessary, and in such a situation, imparting knowledge is a considerable challenge. The case can be used to study a number of topics. It can be used in a services marketing class to highlight the ways in which services marketing differs from conventional marketing of goods. It can also be used in disaster management courses or to reflect the status and position of developing countries, such as Pakistan, in dealing with unexpected disasters and catastrophes
Notes Following are the expected learning outcomes: to appreciate the difference between goods and services; to understand the issues in moving from a goods-oriented to a service-oriented company; to understand the challenges facing Haseen Habib in the context of customer education, keeping in mind it is functioning in an emerging marketing with a particular socio-cultural context; and to propose a way forward for Haseen Habib
Includes index
Bibliography Includes index and bibliographical references
Audience This is an ideal case to be taught in the second class of service marketing at the BBA level and will highlight the differences between goods and services in the same company
Subject Fire prevention -- Afghanistan -- Case studies
Industrial safety -- Afghanistan -- Case studies
Service industries -- Management -- Case studies
Business & Economics -- Industries / Construction.
Fire protection & safety.
Genre/Form Case studies.
Form Electronic book
Author Rashid, Amber Gul, author
Ejaz, Lalarukh, author