Title Apple : from subculture to cultural dominance / Lisa Peñaloza

Published London : Henry Stewart Talks, 2018

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (4 min.) : color, sound) Series Business & management collection, 2056-4570 Henry Stewart talks. Business & management collection Summary This case study considers the 20th century Apple consuming community to emphasise how new challengers in an industry can be successful by developing and appealing to subcultures. Apple's "Think different" advertising campaign uniquely positioned the brand as providing distinct, crafted products for the innovative and artistic. However, Apple's expansion in the 21st century has undermined the exclusivity of its products and with it its appeal to the subculture market Notes Animated audio-visual presentation with synchronized narration Bite-size case study extracted from the talk: Subcultures and socialization Title from title frames Subject Apple Computer, Inc. SUBJECT Apple Computer, Inc. fast (OCoLC)fst00591864 Subject Apple computer. Consumer behavior. Consumers -- Attitudes. Culture. Industrial sociology -- Case studies Marketing -- Management -- Cross-cultural studies Subculture. Apple computer. Consumer behavior. Consumers -- Attitudes. Culture. Industrial sociology. Marketing -- Management. Subculture. Genre/Form Case studies. Cross-cultural studies. Form Streaming video

Other Titles Subcultures and socialization Subcultures and socialization Subcultures and socialization

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