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Book Cover
E-book
Author Crimmins, James C., author

Title 7 secrets of persuasion : leading-edge neuromarketing techniques to influence anyone / by James C. Crimmins
Published Wayne, NJ : Career Press, [2016]
©2016
Online access available from:
Safari O'Reilly books online    View Resource Record  

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Description 1 online resource (1 volume) : illustrations
Summary Annotation 7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion. Whether your goal is to persuade one person a husband, child, or boss or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even though people don t know why they do what they do. Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power. Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional. Transform your candidate, service, or product into the one people want by utilizing what psychologists call the fundamental attribution error."
Bibliography Includes bibliographical references and index
Notes Online resource; title from title page (Safari, viewed October 5, 2016)
Subject Influence (Psychology)
Persuasion (Psychology)
Form Electronic book
ISBN 1632650606
1632659417
9781632650603
9781632659415
Other Titles Seven secrets of persuasion