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Book Cover
Author Ball-Rokeach, Sandra.

Title The great American values test : influencing behavior and belief through television / Sandra J. Ball-Rokeach, Milton Rokeach, Joel W. Grube
Published New York : Free Press ; London : Collier Macmillan, [1984]


Location Call no. Vol. Availability
Description xvii, 190 pages : illustrations ; 25 cm
Contents Includes index
Notes Includes index
Bibliography Bibliography: pages 173-184
Subject Belief and doubt.
Communication -- Social aspects -- United States.
Influence (Psychology)
Social values.
Television programs -- Social aspects -- United States.
Author Grube, Joel W.
Rokeach, Milton.
LC no. 83048468
ISBN 0029268508