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Book Cover
E-book
Author Sammis, Kristy, author

Title Influencer marketing for dummies / by Kristy Sammis, Cat Lincoln, and Stefania Pomponi with Jenny Ng ; Edita Gassmann Rodriguez, and Judy Zhou
Published Hoboken, NJ : John Wiley & Sons, [2016]
©2016
Online access available from:
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Description 1 online resource (1 volume) : illustrations
Series For dummies
--For dummies.
Contents Part I. Getting started with influencer marketing -- part II. Identifying influencers -- part III. The main platforms for influencer marketing -- part IV. Measuring your success -- part V. Creating stellar influencer marketing campaigns -- part VI. The part of tens
Summary This book addresses how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand, and how to measure the impact that content has on your overall marketing strategy
Notes Description based on online resource; title from title page (viewed June 30, 2016)
Subject Influence (Psychology)
Marketing.
Form Electronic book
Author Lincoln, Cat, author
Ng, Jenny, author
Pomponi, Stefania, author
Gassmann Rodriguez, Edita, author
Zhou, Judy, author
ISBN 111911392X
9781119113928