Description |
1 online resource (xxi, 185 pages) : illustrations |
Series |
A BK business book |
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BK business book.
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Contents |
Changing minds, changing lives -- Inside the minds of those you are changing -- Establishing trust -- The blueprint for changing minds -- Committing to change -- Initiating change -- "I object!" -- How to change your mind |
Summary |
Persuade, don't push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles's wise advice -- illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories -- will help you ensure that changing someone's mind is never an act of coercion but rather one of caring and compassion |
Notes |
Print version record |
Subject |
Selling -- Psychological aspects
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Change (Psychology)
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Decision making -- Psychological aspects
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Influence (Psychology)
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PSYCHOLOGY -- Social Psychology.
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BUSINESS & ECONOMICS -- Motivational.
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Change (Psychology)
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Decision making -- Psychological aspects
|
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Influence (Psychology)
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Selling -- Psychological aspects
|
Form |
Electronic book
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LC no. |
2013009364 |
ISBN |
9781609948306 |
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1609948300 |
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9781609948313 |
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1609948319 |
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