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Book Cover
E-book
Author Jolles, Robert L., 1957-

Title How to change minds : the art of influence without manipulation / Rob Jolles
Edition 1st ed
Published San Francisco : Berrett-Kohler Publishers, [2013]

Copies

Description 1 online resource (xxi, 185 pages) : illustrations
Series A BK business book
BK business book.
Contents Changing minds, changing lives -- Inside the minds of those you are changing -- Establishing trust -- The blueprint for changing minds -- Committing to change -- Initiating change -- "I object!" -- How to change your mind
Summary Persuade, don't push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles's wise advice -- illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories -- will help you ensure that changing someone's mind is never an act of coercion but rather one of caring and compassion
Notes Print version record
Subject Selling -- Psychological aspects
Change (Psychology)
Decision making -- Psychological aspects
Influence (Psychology)
PSYCHOLOGY -- Social Psychology.
BUSINESS & ECONOMICS -- Motivational.
Change (Psychology)
Decision making -- Psychological aspects
Influence (Psychology)
Selling -- Psychological aspects
Form Electronic book
LC no. 2013009364
ISBN 9781609948306
1609948300
9781609948313
1609948319