Cover; Title; Copyright; Dedication; Contents; List of figures; Acknowledgements; Introduction; 1 The evolution of interactive TV; 2 Recasting the active audience; 3 Entertaining the interactive user: play-along, voting and gossip; 4 Participating in the news agenda; 5 Factual television: reinventing the digital public space; 6 Second screen as multi-platform transmedia storytelling; 7 Monetising second screen gameplay; 8 Advertising: 'Disruption is at a maximum!'; 9 The future for social participation in TV; Index
