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Book Cover
Book
Author Jansson, Hans.

Title International business strategy in emerging country markets : the institutional network approach / Hans Jansson
Edition First edition
Published Cheltenham, UK ; Northampton, MA : Edward Elgar, [2007]
©2007

Copies

Location Call no. Vol. Availability
 MELB  658.4012 Jan/Ibs  AVAILABLE
Description xxiii, 286 pages : illustrations ; 24 cm
Contents 1. Emerging country markets and international business strategy -- 2. The institutional network approach -- 3. The international business strategy model -- 4. Matching strategy -- 5. How to analyze and interpret external business environments -- 6. Matching strategy towards stakeholders -- 7. International business strategy towards government -- 8. Analyzing the institutional capital of the MNC -- 9. International business strategy change processes -- App. The institutional theoretical background of the book
Bibliography Includes bibliographical references (pages 261-276) and indexes
Subject International business enterprises -- Developing countries.
International business enterprises -- Asia.
International business enterprises -- Europe, Eastern.
Corporations -- Developing countries.
Corporations, Asian.
Corporations -- Europe, Eastern.
LC no. 2006016565
ISBN 1845427882 (hardcover)
9781845427887 (hardcover)