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Author Chobanova, Yordanka, 1980-

Title Strategies of multinationals in Central and Eastern Europe : innovation systems and embeddedness / Yordanka Chobanova
Published Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2009
Online access available from:
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Description 1 online resource (xvi, 269 pages) : illustrations
Contents The nature of the study -- CEEC economies and global company strategies -- MNEs and MNE embeddedness in the CEE economies
Summary This book analyzes the level of embeddedness of Multinational Enterprises (MNEs) in Central and Eastern Europe (CEE). The focus of the study is on the largest food processing companies, which invested in the region ₆ namely Nestľ, Unilever and InBev. This book discusses the motives of investment and the entry strategies of food MNEs, outlines their contribution to local development and stresses the national actors as forces to embedded FDI. The research discovered that EU membership facilitated the processes of global reorganizations of Nestľ, Unilever and InBev in CEE. All of the three MNEs closed partially or completely plants all over CEE (and Western Europe). Hence, in a liberal trade regime it is very difficult to talk about long-term embeddedness of MNEs. It seems that the global strategies of the companies and the size of the market are the factor, which pre-determines the level of embeddedness of food MNEs in a certain economy and not so much the national actors and institutions
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Food industry and trade -- Europe, Central.
Food industry and trade -- Europe, Eastern.
International business enterprises -- Europe, Central.
International business enterprises -- Europe, Eastern.
Form Electronic book
Author Palgrave Connect (Online service)
LC no. 2009042556
ISBN 0230250955 (electronic bk.)
9780230250956 (electronic bk.)