| Description |
1 online resource (399 pages) : illustrations |
| Contents |
Assessing emerging markets : country competitiveness and industrial environment -- Facing regulatory environments in emerging markets : shifts of inbound FDI policies -- Dealing with emerging market governments : relationship building and development -- Balancing business ethics and culture : corruption and personal networking in emerging markets -- Curtailing liabilities of foreignness in emerging markets : defensive vs. offensive approaches -- Entering emerging markets : where, when, and how -- Partnering with emerging market firms : joint venture formation and management -- Linking emerging market operations with global integration : parent-subsidiary relations -- Case 1. Exxon in China -- Case 2. Wal-Mart in Mexico -- Case 3. Sony in Poland and Brazil -- Case 4. Philip Morris in Russia -- Case 5. Troika Potato Chips |
| Summary |
Annotation. "Multinational Enterprises in Emerging Markets aims at providing international managers with a series of lessons on how to reap maximum returns while mitigating related hazards arising from economic, regulatory and socio-cultural environments in emerging markets." |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
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English |
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Print version record |
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digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL |
| Subject |
International business enterprises.
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Competition, International.
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International business enterprises -- Developing countries
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Investments, Foreign -- Former Soviet republics
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Investments, Foreign -- Europe, Eastern
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International business enterprises -- Former Soviet republics -- Management
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International business enterprises -- Europe, Eastern -- Management
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Investments, Foreign -- Developing countries
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BUSINESS & ECONOMICS -- Industries -- General.
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Investments, Foreign
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Competition, International
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International business enterprises
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Internationale ondernemingen.
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Economische politiek.
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Soviet Union -- Former Soviet republics
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Eastern Europe
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Developing countries
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| Form |
Electronic book
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| ISBN |
9788763099592 |
|
8763099594 |
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