| Description |
xvi, 288 pages : illustrations ; 24 cm |
| Series |
Academy of International Business |
|
Academy of International Business (Series) (Palgrave Macmillan (Firm))
|
| Contents |
Machine derived contents note: Introduction PART ONE: NETWORKS AND SUBSIDIARIES Networks: A New Paradigm in International Business History?--M.Casson Entrepreneurship Orientation--F.Ciabuschi & M.Forsgren The Role of Sales Subsidiary in MNC Innovativeness--J.Lindqvist, K.Blomqvist & S.Saarenketo PART TWO: INTERNATIONAL BUSINESSES,LOCAL MARKET INTERACTIONS AND IMPACTS Institutional Influences on Global Marketing Strategy--F.Van Eenennaam--C.M.L.Janssen & K.D.Brouthers Service Multinationals and Forward Linkages With Client Firms: The Case of IT Outsourcing in Argentina and Brazil; M.Miozzo & D.P.Grimshaw Multinationals and Economic Impacts: An Analysis of Fortune GlobaL 250 Reports--F.Fortanier & A.Kolk PART THREE: POLITICAL AND STRATEGIC INTERNATIONAL BUISNESS CHALLENGES MNCs' Actions in the Socio-Political Market: The Study of a Case with Network Approach--J-W.Lee, P.N.Ghauri & A.Hadjikhni Internationalisation Strategies Realised by Incumbent Firms as an Industry Evolves into a Global Oligopoly: The Case of the Pharmaceutical Industry--A.J.Langley, N.K.Kakabadse & S.Swailes Multinational Companies Battle Against Counterfeiting--E.Penz Expanding the International Business Agenda on International Outsourcing--J.P.Hatonen & M.Ruokonen PART FOUR: SME INTERNATIONALIZATION, ENTREPRENEURSHIP AND THE INTERNET Growth of a Greek International New Venture Across Geographic Markets and Industries--P.Dimitratos, I.Voudouris & H.Salavou Cultural Adaptation in Cross Boarder Web-Presence: An Investigation of German Companies' Domestic U.S, U.K, and Latin American Websites--R.Sinkovics Geographical Dimension: A Missing Link in the Internationalization of Born Global Firms--O.Kuivalainen--S.Sundqvist & P.Servais The Outcomes of Unsolicited International Enquiries Received by SMEs--N.S.Zhang & R.B.McNaughton Introduction PART ONE: NETWORKS AND SUBSIDIARIES Networks: A New Paradigm in International Business History?--M.Casson Entrepreneurship Orientation--F.Ciabuschi & M.Forsgren The Role of Sales Subsidiary in MNC Innovativeness--J.Lindqvist, K.Blomqvist & S.Saarenketo PART TWO: INTERNATIONAL BUSINESSES,LOCAL MARKET INTERACTIONS AND IMPACTS Institutional Influences on Global Marketing Strategy--F.Van Eenennaam--C.M.L.Janssen & K.D.Brouthers Service Multinationals and Forward Linkages With Client Firms: The Case of IT Outsourcing in Argentina and Brazil; M.Miozzo & D.P.Grimshaw Multinationals and Economic Impacts: An Analysis of Fortune GlobaL 250 Reports--F.Fortanier & A.Kolk PART THREE: POLITICAL AND STRATEGIC INTERNATIONAL BUISNESS CHALLENGES MNCs' Actions in the Socio-Political Market: The Study of a Case with Network Approach--J-W.Lee, P.N.Ghauri & A.Hadjikhni Internationalisation Strategies Realised by Incumbent Firms as an Industry Evolves into a Global Oligopoly: The Case of the Pharmaceutical Industry--A.J.Langley, N.K.Kakabadse & S.Swailes Multinational Companies Battle Against Counterfeiting--E.Penz Expanding the International Business Agenda on International Outsourcing--J.P.Hatonen & M.Ruokonen PART FOUR: SME INTERNATIONALIZATION, ENTREPRENEURSHIP AND THE INTERNET Growth of a Greek International New Venture Across Geographic Markets and Industries--P.Dimitratos, I.Voudouris & H.Salavou Cultural Adaptation in Cross Boarder Web-Presence: An Investigation of German Companies' Domestic U.S, U.K, and Latin American Websites--R.Sinkovics Geographical Dimension: A Missing Link in the Internationalization of Born Global Firms--O.Kuivalainen--S.Sundqvist & P.Servais The Outcomes of Unsolicited International Enquiries Received by SMEs--N.S.Zhang & R.B.McNaughton |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references and index |
| Subject |
International business enterprises -- Management -- Congresses.
|
|
International business enterprises -- Planning -- Congresses.
|
|
Strategic planning -- Congresses.
|
|
International business enterprises -- Management.
|
|
International business enterprises -- Planning.
|
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Strategic planning.
|
| Genre/Form |
Conference papers and proceedings.
|
| Author |
Sinkovics, Rudolf R., 1966-
|
|
Mo, Yamin.
|
| LC no. |
2006052475 |
| ISBN |
0230515568 cloth |
|
9780230515567 cloth |
|
