| Description |
xxviii, 308 pages : illustrations ; 25 cm |
| Contents |
Machine derived contents note: Table of contents for New activism and the corporate response / edited by Steve John and Stuart Thomson. -- Bibliographic record and links to related information available from the Library of Congress catalog -- Information from electronic data provided by the publisher. May be incomplete or contain other coding. -- E-campaigning in a Digital Era -- The Law and Politics -- The Use of Front Groups -- The Spinning of the Media -- Corporate Lobbying at a Global Level -- The Impact of the Internet -- Industry Practitioners -- The Political Perspective -- The Administration -- Political Advertising -- Thought Leadership -- Trade Associations -- Grassroots Lobbying -- Lobbying in Different Systems -- Coordinating a Global Lobbying Effort -- How to Counter Protest -- Global Restrictions on Lobbying by Corporations -- Conclusion -- Library of Congress subject headings for this publication: International business enterprises Management Citizen participation, International business enterprises Management Moral and ethical aspects, Social responsibility of business, Business ethics, Pressure groups, Anti-globalization movement, Protest movements, Internet Social aspects |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Internet -- Social aspects.
|
|
International business enterprises -- Management -- Citizen participation.
|
|
International business enterprises -- Management -- Moral and ethical aspects.
|
|
Social responsibility of business.
|
|
Business ethics.
|
|
Pressure groups.
|
|
Anti-globalization movement.
|
|
Protest movements.
|
| Author |
Thomson, Stuart, 1972-
|
|
John, Steve.
|
| LC no. |
2003053280 |
| ISBN |
1403903115 cloth |
|
