| Description |
1 online resource |
| Contents |
Cover; Title Page; Copyright Page; Table of Contents; List of figures; List of tables; List of contributors; PART I Basic concepts of international business; 1 Introduction; 2 The foreign investment decision process; 3 International investment and international trade in the product cycle; 4 The Uppsala internationalization process model revisited: from liability of foreignness to liability of outsidership; 5 The eclectic paradigm as an envelope for economic and business theories of MNE activity |
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6 The internalisation theory of the multinational enterprise: a review of the progress of a research agenda after 30 yearsCase study I: Internationalization of brewery companies: the case of Carlsberg; PART II Global strategy; 7 Introduction; 8 Globalisation, economic geography and the strategy of multinational enterprises; 9 Semiglobalization and international business strategy; 10 Do regions matter? An integrated institutional and semiglobalization perspective on the internationalization of MNEs |
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11 Do managers behave the way theory suggests? A choice-theoretic examination of foreign direct investment location decision-making12 Towards more realistic conceptualisations of foreign operation modes; Case study II: Danone: a French multinational expanding into the global market; PART III Organizing the multinational enterprise; 13 Introduction; 14 Organizing for worldwide effectiveness: the transnational solution; 15 Firm resources and sustained competitive advantage; 16 Knowledge, bargaining power, and the instability of international joint ventures |
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17 Mimetic and experiential effects in international marketing alliance formations of US pharmaceuticals firms: an event history analysisCase study III: Renault-Nissan-Daimlar: a global strategic alliance; PART IV External relationships; 18 Introduction; 19 Overcoming the liability of foreignness; 20 Down with MNE-centric theories: market entry and expansion as the bundling of MNE and local assets; 21 Network view of MNCs' socio-political behavior; 22 Weight versus voice: how foreign subsidiaries gain attention from corporate headquarters |
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Case study IV: Axis communications: building the global market for network surveillance camerasPART V Culture and international business; 23 Introduction; 24 Cultural distance revisited: towards a more rigorous conceptualization and measurement of cultural differences; 25 Transforming disadvantages into advantages: developing-country MNEs in the least developed countries; 26 Merging without alienating: interventions promoting cross-cultural organizational integration and their limitations; 27 Psychic distance and buyer-seller interaction; Case study V: UniCredit Group: a bank goes East |
| Summary |
With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one market in the next? Can firms pursue internationalization on several fronts at the same time? How should firms handle cultural and institutional differences between markets? This textbook provides students with the core research in international business and strategy, including organization, efficiency, extern |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Vendor-supplied metadata |
| Subject |
International business enterprises -- Management -- Cross-cultural studies -- Case studies
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International trade -- Case studies
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BUSINESS & ECONOMICS -- Industrial Management.
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BUSINESS & ECONOMICS -- Management.
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BUSINESS & ECONOMICS -- Management Science.
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BUSINESS & ECONOMICS -- Organizational Behavior.
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Business and Management.
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International business enterprises -- Management
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International trade
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| Genre/Form |
Electronic books
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Case studies
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| Form |
Electronic book
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| Author |
Buckley, Peter J., 1949- editor.
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Ghauri, Pervez N., 1948- editor.
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| LC no. |
2014024753 |
| ISBN |
9781317906650 |
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1317906659 |
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9781315848365 |
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1315848368 |
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9781317906643 |
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1317906640 |
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9781317906636 |
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1317906632 |
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