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E-book
Author Klug, Michael

Title Market entry strategies in Eastern Europe in the context of the European Union : an empirical research into German firms entering the Polish market / Michael Klug
Edition 1. Auflage
Published Wiesbaden : Deutscher Universitäts-Verlag, 2006

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Description 1 online resource (xvii, 202 pages) : illustrations
Contents Analysis of Theoretical Approaches to Strategic Issues -- Practical Options for Investors considering Market Entries -- The European Union from the Perspective of a Business Investor -- The Polish Market -- Opportunities and Challenges for German Investors -- Factors determining Market Entry Policy of chosen German Companies -- An Empirical Study -- Conclusions from Empirical Findings and Verification of Hypotheses
Summary The preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside the firm. Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry and investigates different strategy theories like Porter's market based view for their suitability to explain the firms' strategy abroad. The author discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy and shows the influence of the European Union as an institutional arrangement for firms preparing a venture abroad
Analysis economie
economics
bedrijfswetenschap
management science
bedrijfsvoering
management
Management studies, Business Administration, Organizational Science (General)
Economics (General)
Management, bedrijfskunde, organisatiekunde (algemeen)
Economie (algemeen)
Notes "DUV Wirtschaftswissenschaften."
Ph. D. Gdańsk University 2006
Bibliography Includes bibliographical references
Notes Online resource; title from PDF title page (EBSCO, viewed March 2, 2018)
Subject Industrial policy -- Poland
International business enterprises -- Poland -- Management
International business enterprises -- Planning -- Case studies
BUSINESS & ECONOMICS -- Industries -- General.
Industrial policy
International business enterprises -- Management
International business enterprises -- Planning
Poland
Genre/Form Electronic books
dissertations.
Academic theses
Case studies
Academic theses.
Thèses et écrits académiques.
Form Electronic book
ISBN 9783835093348
3835093347
1281343625
9781281343628