2021

Amazon Prime : conversion rate optimisation

Newton, John, (Group Marketing Director, ClickThrough Marketing, UK) author

London : Henry Stewart Talks, 2021

 

2021

Amazon Prime : conversion rate optimisation

Newton, John, (Group Marketing Director, ClickThrough Marketing, UK)



 

2013

Architecting MexGro : introducing online experience for shopping ethnic products

Rajagopal, 1957

[Bingley] : Emerald Group Publishing Limited, [2013]

 

2014

The best digital marketing campaigns in the world II

Ryan, Damian.



 

2014

The best digital marketing campaigns in the world II

Ryan, Damian.
Second edition
London ; Philadelphia : Kogan Page, 2014

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2020

Bestore : supporting omni-channel digital marketing with business mid-platform

Mao, Jiye, 1963- author.

London : Renmin University, 2020

 

2022

Boat : the Indian startup scripts a revolutionizing growth strategy

Bhargava, Sheela, author

Bingley, U.K. : Emerald Publishing Limited, 2022

 

2013

The case of a small luxury resort : an online marketing and distribution channel dilemma

Niser, John, author

London : International CHRIE, 2013

 

2020

Conversion rate optimisation

Newton, John, (Group Marketing Director, ClickThrough Marketing, UK)



 

2020

Creating a compelling data story : inside a search engine's ad sales strategy

Kavitha Ranganathan, author

London : Indian Institute of Management, Ahmedabad, 2020

 

2003

E-business marketing

Albert, Terri C.

Upper Saddle River, N.J. : Prentice Hall, [2003]

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2017

The Economist : a pricing experiment

Sedley, Richard, (Customer Engagement Director, Cscape CEU and Course Director for Social Media at the Chartered Institute of Marketing, UK)

London : Henry Stewart Talks, 2017

 

2017

The Economist a pricing experiment

Sedley, Richard, (Customer Engagement Director, Cscape CEU and Course Director for Social Media at the Chartered Institute of Marketing, UK)



 

2000

Electronic commerce : strategies and models for business-to-business trading

Timmers, Paul.

Chichester : Wiley, 2000

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2016

An entrepreneurial disaster : Boo.com

Chaston, Ian, author

[London] : SAGE, 2016

 

2016

Facebook.com : global marketing opportunities and connectivity

Baack, Daniel W., author

[London] : SAGE, 2016

 

2009

Facebook marketing : leverage social media to grow your business

Holzner, Steven



 

2022

Freemium model as a business development tool Pocket

Soltanifar, Mariusz, (Hanze International Business School, The Netherlands)



 

2023

Green apps in China : Alipay's Ant Forest

Filieri, Raffaele, author

London : SAGE Publications: SAGE Business Cases Originals, 2023

 

2015

How companies succeed in social business : case studies and lessons from Adobe, Cisco, Unisys, and 18 more brands

Santos, Shawn, author

Upper Saddle River, New Jersey : Pearson Education LTD, [2015]

 

2023

Internet celebrities in China : who will be the next influencer?

Cao, Hongxing, active 2023, author

London : SAGE Publications: SAGE Business Cases Originals, 2023

 

2019

Kellogg on branding in a hyper-connected world

Hoboken, New Jersey : Tim John Wiley & Sons, Inc., [2019]

 

2005

Localizing a website

Kumar, Mylavarapu Vinaya, author

[Hyderabad, Andhra Pradesh] : IBS Center for Management Research, [2005]

 

2010

Look who's talking : athletes on Twitter : a case study

Pegoraro, Ann, author

London : Human Kinetics, Inc., 2010

 

2016

Looking beyond the face of IBM's CEO Virginia Rometty : a critical analysis of IBM's online marketing and recruitment materials from a gendered perspective

Storberg-Walker, Julia, author

[London] : SAGE, 2016