Title Web design and marketing solutions for business websites / Kevin Potts

Published Berkeley, CA : Friends of Ed ; New York : Distributed to the Book trade worldwide by Springer-Verlag New York, ©2007

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Description 1 online resource (xxii, 390 pages) : illustrations Contents Overview -- Content -- Accessibility -- Architecture and Navigation -- The Homepage -- The about Section -- Products and Services -- Independent Validation -- The Corporate Blog -- Customer Support -- Contingency Planning -- Legalese -- Search Engine Optimization -- Outbound Marketing -- Online Advertising Summary Provides information on designing and implmenting a successful business Web site, covering such topics as content, accessibility, navigation design, blogging, customer support, search engine optimization, and marketing Analysis programmeren programming computerwetenschappen computer sciences Information and Communication Technology (General) Informatie- en communicatietechnologie (algemeen) Bibliography Includes bibliographical references (pages 370-374) and index Notes Print version record Subject Web sites -- Design. Internet marketing. BUSINESS & ECONOMICS -- Marketing -- Telemarketing. BUSINESS & ECONOMICS -- Marketing -- Multilevel. BUSINESS & ECONOMICS -- Mail Order. BUSINESS & ECONOMICS -- Marketing -- Direct. BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing. Web sites -- Design. Internet marketing. Informatique. Internet marketing Web sites -- Design Electronic commerce. Web sites -- Design. Internet marketing. Internet advertisting. Form Electronic book ISBN 9781430202622 1430202629 1590598393 9781590598399

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