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Title Winning in Asia, U.S. style : market and nonmarket strategies for success / edited by Vinod K. Aggarwal
Published New York : Palgrave Macmillan, 2003
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Description 1 online resource (xiii, 279 pages)
Contents Analyzing American firms' market and nonmarket strategies in Asia / Vinod K. Aggarwal -- U.S. foreign direct investment in Asia / Shujiro Urata -- American presence in accountancy services in Japan / Fukunari Kimura -- Finding the right chemistry : the U.S. chemical industry in Asia / Kun-Chin Lin -- The American automobile industry in Asia / Beverly Crawford and Nick Biziouras -- American telecommunications in Japan / Takahiro Yamada -- American software in Asia : enterprise software in Japan and beyond / Trevor H. Nakagawa -- Market and nonmarket strategies of the U.S. electronics industry / John Ravenhill -- Lessons from American firms' strategies in Asia / Vinod K. Aggarwal
Summary Despite the regional currency crisis of 1997-1998, Asia Pacific economies continue to be among the most attractive markets in the world. Japanese, American and European firms have invested heavily in the past decades and now are positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates and deepening economic liberalization. This study focuses on understanding the market and non-market strategies employed by US firms to boost their share of the developing Asian market and to rally the US government in support of their initiatives. In addition to advancing a theoretical framework to analyse strategy, the book contains an overview chapter focusing on US investment and trade trends in Asia and original case studies of the banking, automobile, telecommunications, chemical, software and electronics sectors that provide insight into winning strategies in Asia
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Corporations, American -- Asia -- Case studies.
Export marketing -- Asia -- Management.
Export marketing -- United States -- Management.
Investments, American -- Asia -- Case studies.
Strategic planning -- Asia.
Strategic planning -- United States.
Asia -- Foreign economic relations -- United States.
United States -- Foreign economic relations -- Asia.
Genre/Form Case studies.
Case studies.
Form Electronic book
Author Aggarwal, Vinod K.
LC no. 2002191245
ISBN 0312239114
1403982554 (electronic bk.)
9781403982551 (electronic bk.)
Other Titles Winning in Asia, US style