Introduction -- The Changing Nature of Doing Business in Transition Economies -- Grading up or Fading out? -- The Elusive Destiny of 'Psychic Market Proximity Seeking Subsidiaries' in Central and Eastern Europe -- Globalizing Brands? -- Brand Strategies of Western Multinational Corporations in Central and Eastern Europe -- Transformation of the Estonian Banking System: -- From Uncertainty to Stability -- Kissing the Frog: The Changing Nature of Doing Business in Romania -- Investing in a Transition Economy: Motives and Modes of FDI in Poland -- The Changing Investment Climate in South Eastern Europe -- EU Enlargement and Inward FDI in Central Europe: An Evolutionary Game Approach -- The Changing Russian Economy: Export Channel Strategies of Japanese Companies
Summary
The Changing Nature of Doing Business in Transition Economies uses a variety of national backgrounds to review the advancing business development of emerging economies and the impact of changing business conditions. It provides detailed insights into the way in which businesses function successfully in emerging economies with a comprehensive overview of the major strategic aspects involved
