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Book Cover
E-book
Author Kumar, Vinod, 1951- author.

Title Zero-B : introducing green innovation in water purifiers / Vinod Kumar, Zillur Rahman
Published London : SAGE Publications Pvt. Ltd, 2015

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Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary In 2012, with the release of 48th annual report for 2011-2012, titled 'Save Today, Secure Tomorrow', Ion Exchange (India) Limited introduced two new water purifiers for its domestic customers based on green innovation. Despite being the oldest company in water business, it is not making profits in domestic segment. Therefore, the company is searching for success through green innovations. Hence, the concern here is whether these innovative green purifiers may change the fate of the company or not
Notes Originally published in Kumar, V., & Rahman, Z. (2015). Zero-B: Introducing Green Innovation in Water Purifiers. South Asian Journal of Business and Management Cases, 4(2), 169-181. DOI:
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Ion Exchange (India) Limited
Water -- Purification.
Water -- Purification.
Genre/Form Case studies.
Case studies.
Études de cas.
Form Electronic book
Author Rahamāna, Jillura, author
ISBN 9781526405753
152640575X