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Author Strachan, John (John R.), 1961-

Title Advertising, literature, and print culture in Ireland, 1891-1922 / John Strachan and Claire Nally
Published Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2012
Online access available from:
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Description 1 online resource (xi, 310 pages) : illustrations
Contents Introduction -- Advertising in Ireland 1850-1914. Prologue -- the Irish advertising scene from the 1850s to the 1880s; Advertising and the nation in the Irish revival -- Print culture. The Shan van vocht (1896-1899) and The leader (1900-1936): national identity in advertising; The Sinn féin depot and the selling of Irish sport; The lady of the house (1890-1921): gender, fashion and domesticity; Unionism, advertising, and the Third Home Rule Bill -- "High" culture. Oscar Wilde as editor and writer: aesthetic interventions in fashion and material culture; Consumerism and anti-commercialism: the Yeatses, print culture, and home industry; Advertising in Ireland 1914-1922; Advertising, Ireland, and the Great War -- Coda -- from the Armistice to the Saorstsst
Summary This is the first study of the cultural meanings of advertising in the Irish Revival period. John Strachan and Claire Nally shed new light on advanced nationalism in Ireland before and immediately after the Easter Rising of 1916, while also addressing how the wider politics of Ireland, from the Irish Parliamentary Party to anti-Home Rule unionism, resonated through contemporary advertising copy. The book examines the manner in which some of the key authors of the Revival, notably Oscar Wilde and W.B. Yeats, reacted to advertising and to the consumer culture around them. Illustrated with over 60 fascinating contemporary advertising images, this book addresses a diverse and intriguing range of Irish advertising: the pages of An Claidheamh Soluis under Patrick Pearse's editorship, the selling of the Ulster Volunteer Force, the advertising columns of The Lady of the House, the marketing of the sports of the Gaelic Athletic Association, the use of Irish Party politicians in First World War recruitment campaigns, the commemorative paraphernalia surrounding the centenary of the 1798 United Irishmen uprising, and the relationship of Murphy's stout with the British military, Sinn F̌in and the Irish Free State
Notes "This book emerges from "Consumer Culture, Advertising, and Literature in Ireland 1848-1921", a Leverhulme Major Research Project ... funded by the Trust between 2008 and 2011 ... a joint venture between the universities of Durham and Sunderland"--Page
Bibliography Includes bibliographical references and index
Notes Description based print version record
Subject Advertising -- Ireland -- History.
Advertising, Magazine -- Ireland -- History.
Consumption (Economics) -- Ireland -- History.
Literature and society -- Ireland -- History.
National characteristics in literature.
National characteristics, Irish -- History.
Popular literature -- Ireland -- History and criticism.
Genre/Form Criticism, interpretation, etc.
Form Electronic book
Author Nally, Claire, 1979-
Palgrave Connect (Online service)
LC no. 2012023568
ISBN 1137271248 (electronic bk.)
9781137271242 (electronic bk.)