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Book Cover
Author Baack, Daniel W., author

Title Teens and jeans : clothing in transition / Daniel W. Baack, Eric G. Harris & Donald Baack
Published [London] : SAGE, 2016
Online access available from:
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Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary Denim and jeans are consistently popular in most countries throughout the world. However, despite their universal appeal, different markets result in different brands and denim styles being more popular in some countries than others. This case study examines the international jeans market, particularly among teenagers
Notes Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Teens and Jeans: Clothing in Transition. In International marketing (pp. 37-38). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354
Description based on online resource; title from home page (viewed on April 26, 2016)
Subject Jeans (Clothing) -- Case studies.
Consumers' preferences -- Case studies.
Teenage consumers -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Harris, Eric G., author
Baack, Donald, author
ISBN 9781506322537 (ebook)