| Description |
1 online resource |
| Series |
Routledge Studies in Religion Ser |
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Routledge Studies in Religion Ser
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| Contents |
Cover; Title; Copyright; Contents; List of figures; Acknowledgements; Introduction; Hindutva and Hindu nationalism: a brief introduction; Nationalism as identity politics; Chapter preview; 1 Managing Hinduism in the electronic public sphere; Multiple public spheres; The crises of authority and authenticity; Presentation, management, and the (re)telling of history; 2 Analyzing and reading the Web as text; Hindutva on the Web; Interpreting the digital "text"; A "digital hermeneutic"; Other obstacles in the electronic public sphere; 3 One-way conversations: webpages and portals |
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Who (authoritatively) speaks for (authentic) Hinduism?Branding a "global Hinduism"; Disinformation/misinformation through visual digital media; Anti-defamation; 4 Two-way conversations: social media; Cyber activism in the electronic public sphere; Case study: the "internet Hindus"; Consequences; 5 Hindutva and "hate speech" in the electronic public sphere; Censorship and IPC 295A; Censorship and IPC 295A; Regulating the internet: IT Act 2000; Gau Rakshaks and online visibility; Desperate measures; 6 Hindutva vs hashtag feminism; Hindutva, masculinity, and womanhood |
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"Empowerment" and the dangers of speaking outHashtag Indian feminism; Rape threats and cyber nationalism; Conclusion; 7 The saffron effect: transnationalism and diaspora; Diasporas and transnational communities; Hinduism in America; Savarkar in the West; Counter-narratives: Sadhana, the coalition of progressive Hindus; Index |
| Summary |
The way people encounter ideas of Hinduism online is often shaped by global discourses of religion, pervasive Orientalism and (post)colonial scholarship. This book addresses a gap in the scholarly debate around defining Hinduism by demonstrating the role of online discourses in generating and projecting images of Hindu religion and culture. This study surveys a wide range of propaganda, websites and social media in which definitions of Hinduism are debated. In particular, it focuses on the role of Hindu nationalism in the presentation and management of Hinduism in the electronic public sphere. Hindu nationalist parties and individuals are highly invested in discussions and presentations of Hinduism online, and actively shape discourses through a variety of strategies. Analysing Hindu nationalist propaganda, cyber activist movements and social media presence, as well as exploring methodological strategies that are useful to the field of religion and media in general, the book concludes by showing how these discourses function in the wider Hindu diaspora. Building on religion and media research by highlighting mechanical and hermeneutic issues of the Internet and how it affects how we encounter Hinduism online, this book will be of significant interest to scholars of religious studies, Hindu studies and digital media |
| Subject |
Digital media -- Religious aspects -- Hinduism.
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Hindutva.
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Hinduism and culture.
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SOCIAL SCIENCE -- Media Studies.
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SOCIAL SCIENCE -- Sociology of Religion.
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Digitial Media.
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Hinduism.
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Hinduism and Hindu Nationalism Online.
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Hindu Nationalism.
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Hindu Studies.
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India.
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Internet.
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Juli Gittinger.
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Media.
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Orientalism.
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propaganda.
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Religion.
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Religious Studies.
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Saffron Effect.
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Social Media.
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South Asia.
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Digital media -- Religious aspects -- Hinduism
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Hinduism and culture
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Hindutva
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| Form |
Electronic book
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| ISBN |
9781351103657 |
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1351103652 |
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9781351103633 |
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1351103636 |
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9781351103640 |
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1351103644 |
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9781351103626 |
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1351103628 |
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