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Book Cover
Author Ciambotti, Giacomo, author

Title The Strauss Energy business model : affordable technology innovation to empower Kenya and light up the world / Giacomo Ciambotti, Alisa Sydow, Andrea Sottini
Published London : SAGE Publications: SAGE Business Cases Originals, 2019
Online access available from:
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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE research methods. Cases
SAGE Knowledge. Cases
SAGE research methods. Cases
Summary Strauss Energy is a social enterprise manufacturing solar energy tiles in Kenya. Tony Nyagah founded the company in 2008, when after coming back from a tiring workday, he experienced a blackout in his house. After the product and business model had been developed, he successfully started operations in 2014, selling his main product: Built Integrate Photovoltaic (BIPV) tiles, which are solar panels integrated into building materials. This product can power households with three times the consumption required because its tiles are supported with a compressed air storage system to provide power even at night. Customers who do not need all the power generated by the tiles can sell the extra energy to the national grid and in this way recover the investment cost of the roofing tiles. The cost of Tony's BIPV tiles is paid in monthly installments over five to seven years, allowing customers who cannot pay the full price at once to afford the product. With this innovative idea, Tony Nyagah showed how technologies with a profitable business model and affordable product can play an important role in addressing societal needs. This integrated solution has the potential to generate great impact on the development of the country and the continent, since 70% of the African population lack electricity and are forced to use unhealthy and polluting fuels to light their homes
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Nyagah, Tony
Strauss Energy
Architecture and technology -- Kenya.
Building-integrated photovoltaic systems -- Kenya.
Buildings -- Environmental engineering -- Kenya.
Social entrepreneurship -- Kenya.
Solar energy -- Kenya.
Form Electronic book
Author Sottini, Andrea, author
Sydow, Alisa, author
ISBN 1526488094
9781526488091 (ebook)