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Book Cover
E-book

Title Marketing for attorneys and law firms / William J. Winston, editor
Published New York : Haworth Press, ©1993

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Description 1 online resource (xxv, 323 pages) : illustrations
Series Haworth marketing resources
Haworth marketing resources.
Contents pt. 1. The importance of marketing planning and strategy development for attorneys -- pt. 2. Client selection and evaluation of legal services -- pt. 3. Client and provider attitudes and implications for legal advertising
Summary Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today's attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm. This is the
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Law firms -- United States -- Marketing
Legal services -- United States -- Marketing
Lawyers -- United States -- Marketing
LAW -- Administrative Law & Regulatory Practice.
Law firms -- Marketing
Lawyers -- Marketing
Legal services -- Marketing
Marketing.
Advocaten.
Advocatenkantoren.
United States
Form Electronic book
Author Winston, William J
ISBN 9781135022945
1135022941
9780203708118
0203708113