The business and politics of gay marketing -- Evolution, not revolution -- Professional homosexuals -- How gay is too gay? -- Selling America's most affluent minority -- Neither fish nor fowl -- Sex sells -- Just like you
Summary
-- Lee Badgett, Economist, University of Massachusetts Amherst; Author of Money, Myths, and Change: The Economic Lives of Lesbians and GayMen
Notes
Based on the author's thesis (doctoral)--University of Massachusetts, Amherst
Bibliography
Includes bibliographical references (pages 287-300) and index