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Book Cover
E-book
Author Sender, Katherine, author.

Title Business, not politics : the making of the gay market / Katherine Sender
Published New York : Columbia University Press, ©2004

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Description 1 online resource (xii, 311 pages) : illustrations
Series Between men--between women
Between men--between women.
Contents The business and politics of gay marketing -- Evolution, not revolution -- Professional homosexuals -- How gay is too gay? -- Selling America's most affluent minority -- Neither fish nor fowl -- Sex sells -- Just like you
Summary -- Lee Badgett, Economist, University of Massachusetts Amherst; Author of Money, Myths, and Change: The Economic Lives of Lesbians and GayMen
Notes Based on the author's thesis (doctoral)--University of Massachusetts, Amherst
Bibliography Includes bibliographical references (pages 287-300) and index
Notes Print version record
Subject Gay consumers -- United States
Lesbian consumers -- United States
Marketing -- United States
BUSINESS & ECONOMICS -- Marketing -- General.
BUSINESS & ECONOMICS -- Distribution.
BUSINESS & ECONOMICS -- Economics -- General.
Gay consumers
Lesbian consumers
Marketing
Homosexueller
Zielgruppe
Marketing
United States
USA
Form Electronic book
LC no. 2004055119
ISBN 0231509162
9780231509169