Cover; Strategic Marketing in Library and Information Science; Copyright; CONTENTS; Introduction; THE BASIS AND CONTEXT FOR MARKETING; Marketing in Library and Information Science: A Selected Review of Related Literature; Strategic Planning as a Prerequisite to Strategic Marketing Action in Libraries and Information Agencies; The Importance of Marketing in the Library and Information Science Curriculum; Using Branding to Make Your Mark(et): What Lessons Leaders Can Learn for Library and Information Science; A Marketing Approach to Recruiting Librarians; THE APPLICATION OF MARKETING
Strategic Marketing of Electronic ResourcesStrategic Marketing to Theological Library Constituents: Rationale and Potential Applications; Social Marketing for Archives: The Austin History Center Experience; Marketing the Archivist: The History of the Society of American Archivists' Task Force on Archives and Society; Marketing Gone With The Wind in an Age of Social Conflict; Marketing in Public Libraries; Index
Summary
Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy wit
