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Book Cover
E-book
Author Abaza, Mona.

Title Changing consumer cultures of modern Egypt : Cairo's urban reshaping / by Mona Abaza
Published Leiden ; Boston : Brill, 2006

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Description 1 online resource (xix, 309 pages) : illustrations
Series Social, economic, and political studies of the Middle East and Asia, 1385-3376 ; v. 101
Social, economic, and political studies of the Middle East and Asia ; v. 101. 1385-3376
Contents Consumer culture in divided Cairo -- Consumer studies in the Middle East : the blind spot -- Memories -- The sixties' leisure classes -- A new consumer culture -- Cairo's shopping malls : the urban reshaping
Summary This book consists of a collage of images that attempts to convey the transformation of consumer culture and how it is related to the urban reshaping of the city of Cairo to meet with the demands of globalisation. Analyzing the shift from socialist economy to the opening up of Egypt's economy, and how this has affected everyday life of the middle classes, the author touches on various themes such as the general changing lifestyles and conspicuous consumption, the spread of mobile phones, and coffee shops, the gated communities and secondary resorts. The "folklorisation of culture" through the flowering tourist industry, the expansion of local crafts, plastic surgery and the body as a site of consumption are all analysed. Although being influenced by the discourse of the Frankfurt school on the culture industry, this work attempts to highlight the paradoxes pertaining to the democratising effects of consumer culture without denying the growing flagrant class polarisation. The readership includes: sociologists, historians, Middle East specialists, cultural studies specialists and all those who are interested in integrating visual art with sociological investigation
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Consumer behavior -- Egypt -- Cairo
Consumers -- Egypt -- Cairo -- Attitudes
Lifestyles -- Egypt -- Cairo
SOCIAL SCIENCE -- Anthropology -- Cultural.
POLITICAL SCIENCE -- Public Policy -- Cultural Policy.
SOCIAL SCIENCE -- Popular Culture.
Consumer behavior
Consumers -- Attitudes
Economic history
Lifestyles
Social conditions
Consumentengedrag.
Cultuurverandering.
SUBJECT Cairo (Egypt) -- Social conditions
Cairo (Egypt) -- Economic conditions
Subject Egypt -- Cairo
Egypte.
Form Electronic book
ISBN 9789047410478
9047410475
128140022X
9781281400222