Limit search to available items
Record 8 of 25
Previous Record Next Record
Book Cover
E-book
Author Carlberg, Conrad George.

Title Decision analytics : Microsoft Excel / Conrad Carlberg
Published Indianapolis, Ind. : Que, 2013, ©2014

Copies

Description 1 online resource (1 volume) : illustrations
Summary Crunch Big Data to optimize marketing and more! Overwhelmed by all the Big Data now available to you? Not sure what questions to ask or how to ask them? Using Microsoft Excel and proven decision analytics techniques, you can distill all that data into manageable sets-and use them to optimize a wide variety of business and investment decisions. In Decision Analytics: Microsoft Excel , best selling statistics expert and consultant Conrad Carlberg will show you how-hands-on and step-by-step. Carlberg guides you through using decision analytics to segment customers (or anything else) into sensible and actionable groups and clusters. Next, you'll learn practical ways to optimize a wide spectrum of decisions in business and beyond-from pricing to cross-selling, hiring to investments-even facial recognition software uses the techniques discussed in this book! Through realistic examples, Carlberg helps you understand the techniques and assumptions that underlie decision analytics and use simple Excel charts to intuitively grasp the results. With this foundation in place, you can perform your own analyses in Excel and work with results produced by advanced stats packages such as SAS and SPSS. This book comes with an extensive collection of downloadable Excel workbooks you can easily adapt to your own unique requirements, plus VBA code to streamline several of its most complex techniques. Classify data according to existing categories or naturally occurring clusters of predictor variables Cut massive numbers of variables and records down to size, so you can get the answers you really need Utilize cluster analysis to find patterns of similarity for market research and many other applications Learn how multiple discriminant analysis helps you classify cases Use MANOVA to decide whether groups differ on multivariate centroids Use principal components to explore data, find patterns, and identify latent factors Register your book for access to all sample workbooks, updates, and corrections as they become available at quepublishing.com/title/9780789751683
Notes Includes index
Online resource; title from title page (Safari, viewed Jan. 9, 2014)
SUBJECT Microsoft Excel (Computer file) http://id.loc.gov/authorities/names/n86025775
Microsoft Excel (Computer file) blmlsh
Microsoft Excel (Computer file) fast
Subject Decision making -- Data processing
Electronic spreadsheets -- Computer programs.
Big data.
Logistic regression analysis.
Cluster analysis.
Logistic Models
Big data
Cluster analysis
Decision making -- Data processing
Electronic spreadsheets -- Computer programs
Logistic regression analysis
Form Electronic book
ISBN 9780133490589
0133490580
0789751682
9780789751683