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E-book
Author Carmel, Erran, author.

Title Finding a niche in the global software marketplace : the case of the Peruvian firm LOLIMSA, Technologias Para Salud / Erran Carmel
Published London : Palgrave MacMillan UK, 2012
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Description 1 online resource : illustrations
Series SAGE Business Cases
SAGE Business Cases
Summary In 2005, a successful Peruvian-based software company was seeking to grow by exporting its software products. The case illustrates the entrepreneurial challenges in selling software products from a developing nation that is not on the forefront of the technology world. LOLIMSA has successfully grown its market into several Latin countries outside of Peru and is now considering trying to enter the lucrative American market for the second time, but knows that the investment in market entry is substantial
Notes Originally Published InCarmel, E. (2012). Finding a niche in the global software marketplace: The case of the Peruvian firm LOLIMSA, Technologias para Salud. Journal of Information Technology Teaching Cases, 2, 110--114
Description based on XML content
Subject LOLIMSA -- Case studies
Global software development -- Peru -- Case studies
Global software development.
Peru.
Genre/Form Case studies.
Form Electronic book
ISBN 152970068X
9781529700688