Title What will consumers pay more for? : Luxury markets and premium pricing / Ian Yeoman

Published London : Henry Stewart Talks, 2009

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HSTalks Business & Management Collection

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Description 1 streaming video file (22 min.) Series Practical pricing and revenue management : fundamentals and practical applications Henry Stewart talks. Marketing & management collection. Practical pricing and revenue management Contents What luxury was -- Luxury: materialism, enrichment and time -- Perception of luxury in Great Britain and Russia -- What will consumers pay more for? -- Bling endurance -- Attitudes towards individualism -- Ethical consumption -- Health and wellbeing -- Design and nostalgia -- Authenticity -- The new 'exclusivist' experience -- Happynomics -- Luxury for rent -- Sexuality Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Luxuries -- Purchasing Pricing. Business planning. Business planning. Pricing. Form Streaming video

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