| Description |
1 online resource (280 pages) |
| Contents |
The Bling Dynasty; Contents; Acknowledgments; About the Author; List of Terms; Foreword; Introduction: The New Silk Road; Chinese Luxury Avatars; Calvin Li; Lewis Wang; Tiffany Ma; Brittany Chen; Hermes Zhou; The Middle-Class Kingdom; Who Am I to Tell You about This?; Bling Is Dead? Long Live Bling!; Part One WEST GOES EAST; Chapter 1 Eastern Promises, Delivered; Don't Believe the Hype? Come to Hong Kong; What It All Means for Luxury; Guys, Guanxi, Gifting; This Is a Man's World; Guanxi and Frustration of the Masses; Xi Is Serious; Same Same?; The Future Is Female; Summary |
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Chapter 2 The Only Way Is UpFrom Japanese to Chinese Dominated: Exit Single Parasites, Enter Multi-facetted Shoppers; The Parasite Single, Parasaito Shinguru; Multiple Chinese Avenues to Growth; The King Is Dead, Long Live the King; The Only Way Is Up: 'Premiumisation'; Climbing the Mass-Lux Pyramid; Starbucks and KFC: Everyday Premium in China; The Third Space; Paying Up for Health and Protection: From the Qin Dynasty to KFC; Summary; Chapter 3 Another French Paradox; Combatting Ubiquity; The French Paradox: Of Wine and Bags; How to Counter Ubiquity? |
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Chinese Luxury Consumer Pool about to BalloonLooking at the Über-Wealthy; Tapping into Middle-Class Expansion; With So Many Consumers, Is This Still Luxury?; History Approach; Scarcity Approach; Financial Approach; Too Much Cash; M & A as a Weapon to Overcome Ubiquity; Summary; Chapter 4 Deconstructing the Myth; The Art of Storytelling; Cartier: From Niche to a 'Must', and to Leadership Status; Louis Vuitton: Step Out and Be a Globetrotter; Insights over Brands: The Japanese Show the Way; Everything Has a Price: Don't Push It; Korean Brands: Leather Like Vodka, Anyone's Game |
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Louis Vuitton, Gucci in the Middle: Rejecting MainstreamThe Cost of Leadership; 'Going Lifestyle'; Summary; Part Two EAST GOES WEST; Chapter 5 The Trouble with Travel; Travel's Role in the 'Education' Process; The 'One City' Illusion and Selling to Non-Locals; From Groups to Individuals; Natural Penetration of Luxury: From CO-J-A-C to Korea; CO-J-A-C: An Appealing Theory of Evolution; The Korean Wave Goes Further; Summary; Chapter 6 Why Chinese Travel and Where To; From France's Popular Front to China's Popular Pastime: Governments Supporting Travel |
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The T-R-A-V-E-L Equation: Why Chinese Are Buying Luxury AbroadTime: On Luxury's Side; Regulation: Just Because I Can Means I Probably Will; Affordability: Cheap Travel, Cheaper Products; Validation: Look at Me, I'm Famous; Experience: Better Products, Better Service; Legitimacy; Asia over Europe for Now? And the United States Tomorrow?; Macau Madness; Why Europe Is Losing Out to Asia; The United States: The Next Eldorado?; Summary; Part Three EAST MEETS EAST; Chapter 7 Are Chinese Brands a Threat to Western Models?; Here's Where I Get My Kit From .. |
| Summary |
Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant. This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering |
| Notes |
Consumerama: Areas of Non-Compete and Battlegrounds between Chinese and Imported Brands |
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English |
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Print version record |
| Subject |
Fashion -- China -- History
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Luxury goods industry -- China
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Luxury.
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SOCIAL SCIENCE -- Discrimination & Race Relations.
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SOCIAL SCIENCE -- Minority Studies.
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Economic history
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Fashion
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Luxury
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Luxury goods industry
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| SUBJECT |
China -- Economic conditions.
http://id.loc.gov/authorities/subjects/sh85024011
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| Subject |
China
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| Genre/Form |
History
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| Form |
Electronic book
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| ISBN |
9781118969717 |
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1118969715 |
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9781118969700 |
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1118969707 |
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